Mad Hatter Flannel

We’re all mad here.

We’ve wanted to take a trip through Wonderland for years but choosing where to begin in a place where nothing travels in a straight line kept sending us in circles. Then those four little words came grinning out of the dark and pointed us toward the tea table.

Of course, a table this mad needed a proper hatmaker. We saved a seat for Chris at FunkyBrims. He has made a name for himself creating some of the coolest caps around, earning his place as the Mad Hatter of the scally cap world. That made this the perfect theme for our second exclusive drop together. Only Hales and FunkyBrims will have it.

We wanted the Wonderland that comes alive after dark. The Hatter is brooding and mysterious one minute, wild eyed and colorful the next, so we built both sides into the plaid. Gray and black do the brooding. Vibrant purple is the mood swing.

From across the room, the plaid sets the mood. Get closer and the purple starts spinning.

Every pearl snap carries a warped spiral in two shades of purple, running down the front and across both cuffs. It is the kind of detail that takes a killer plaid and sends the whole thing completely over the edge. Even our traditional HALES pocket label gets a new collection coordinating look created specifically for the Mad Hatter.

Inside, Time has quit behaving.

That same warped spiral pulls a clock, mushrooms and the Hatter’s iconic top hat across the inner woven label. For the Hatter, Time is stuck at six. The mushrooms cannot decide how tall anything should be. The deeper you look, the less sense it makes. Exactly as it should.

Tucked into the hatband is the unmistakable 10/6 card. In the original illustration, it was the price of the Hatter’s hat in old British currency, meaning ten shillings and sixpence. One tiny detail with more than 160 years of Wonderland history behind it.

⚠️ LIMITED EDITION • HALES + FUNKYBRIMS EXCLUSIVE • NO RESTOCKS. Once the last place at the table is claimed, this tea party is over.

Features:

• Custom Mad Hatter Plaid: An original Hales plaid combining gray, black and vibrant purple, created exclusively for this collection.
• Premium Fabric Blend: Crafted from our incredibly soft 97% polyester / 3% spandex blend with wrinkle resistant treatment for all day comfort and durability.
• Warped Wonderland Inner Woven Label: A trippy collision of a clock, mushrooms, the Hatter’s 10/6 top hat and a spiraling background where Time, size and common sense have lost their footing.
• Dual Purple Spiral Pearl Snaps: Custom pearl snaps carry the warped spiral from the inner artwork across the front and both cuffs in two shades of purple.
• Custom HALES Pocket Label: Our traditional pocket label font was replaced with collection coordinating lettering created specifically for the Mad Hatter.
• Hidden Utility Slot: The perfect place to stash your shades before heading down the rabbit hole.
• Hidden Button-Down Collar Stays: Keeps the collar locked down and looking sharp no matter how mad the night gets.
• Double Adjustable Snap Cuffs: Dial in the fit your way.
• Collectible Sticker Hangtag: Features the “We’re All Mad Here” collection artwork and doubles as a collectible sticker.
• Designed to Wash & Dry: No riddles, shrinking potions or special instructions required.

IT’S ALWAYS TEA-TIME!