Halefire Flannel

When a Hellfire missile finds its target… the sky erupts.

The Halefire Flannel pulls its attitude straight from that moment of impact. The plaid is built to mimic the fiery explosion of an AGM-114 Hellfire missile strike—deep black ripped apart by blasts of red, orange, and yellow like a target just got turned to ash.

The name Halefire is our punchy twist on the legendary Hellfire—because when Hales drops something, it hits its mark.

The real AGM-114 Hellfire is most famously deployed from the AH-64 Apache, America’s twin-turboshaft attack helicopter built for battlefield dominance. Precision targeting. Heavy firepower. Serious attitude.

Sound familiar?

That same mentality went into this flannel. Built tough, flexible enough to move with you, and sharp enough to command attention wherever you land.

Fun fact:
A single Hellfire missile costs between $130,000 and $160,000.
Good thing this strike comes a lot cheaper.

⚠️ LIMITED EDITION — NO RESTOCKS. Once these are gone, they’re gone for good.

Lock In the Details:

• Black, Red, Orange & Yellow Explosion Plaid — A fiery colorway inspired by the blast of a Hellfire missile impact. Loud, aggressive, and impossible to miss.
• 97% Polyester / 3% Spandex — Durable performance blend with stretch that moves with you.
• Hales Label on Left Chest Pocket — Our signature mark of quality.
• Utility Slot on Right Chest Pocket — Perfect for sunglasses, pen, or everyday gear.
• Yellow Pearlized Snaps with Gun Black Trim — Fiery yellow snaps with rugged dark accents.
• Hidden Button-Down Collar Stays — Keeps the collar dialed in and looking sharp.
• Double Adjustable Snap Cuffs — Lock in the fit your way.
• Hangtag Doubles as Collectible Sticker — Because around here, even the tag matters.
• Designed to Wash & Dry — Built to be worn hard and cleaned easy.

The Halefire Flannel doesn’t just make an entrance. It hits like a direct strike💥

SIZE GUIDE