La Catrina Collection

Some projects are too cool to leave parked in the garage.

The La Catrina Collection started with a Hales Speed Shop built custom two-tone ’54 Chevy Bel Air.

What started as a car quickly turned into something bigger.

The rich red paint. The bright white roof. The polished chrome. The stance. The attitude. Everywhere we looked, there was another detail begging to become part of a collection.

Then came La Catrina.

One of the most recognizable figures in Mexican culture. Beautiful, confident, timeless, and impossible to ignore. Pairing her with the Bel Air felt natural. The same way great artwork, great cars, and great stories always seem to find each other.

The result is one of the most detailed collections we've ever built.

Cruisers inspired directly by the Bel Air's color palette. Artwork featuring the actual Hales built ’54. Hats loaded with hidden details. Banners built to become the centerpiece of a room. Every piece connected. Every piece telling the same story.

Because the best collections aren't created by chasing trends.

They're created when something is so damn cool you can't stop finding new ways to bring it to life.

⚠️ LIMITED EDITION — NO RESTOCKS.
Once these are gone, they're gone for good.

Built for the people who slow down when they see an old hot rod, turn around for a second look, and never really outgrow their love for cool cars.