Top 5 Places in the World to See the Northern Lights

There’s something raw and unreal about standing under the aurora borealis. It's freezing. It's silent. It's electric. That wild energy is exactly what inspired our latest drop: the Northern Lights Collection. Built with deep tones and cold-weather swagger, it channels the chaos and color of the sky above the Arctic Circle.

Whether you’re chasing the lights in person or just want your fit to hit like a bucket list trip, here are 5 of the best places on Earth to catch the real deal.

1. Tromsø, Norway

This place is basically the VIP lounge for the Northern Lights. Snowy peaks, icy coves, and skies that explode with green and violet. Long nights, wild sights—you won’t want to blink.

2. Fairbanks, Alaska

Way up in the auroral oval, Fairbanks brings the fire. Think black-sky backdrops and front-row views from your cabin porch. Pro move? Hit the hot springs after you freeze your fingers filming it.

3. Abisko, Sweden

Quiet, remote, and all kinds of magic. Abisko's got one of the highest chances of seeing the lights anywhere in the world. Fewer crowds. More show.

4. Yellowknife, Canada

This one’s for the hardcore travelers. Yellowknife delivers cold nights, clear skies, and lights so bright they look fake. You’ll want layers on layers—and a flannel that can hang.

5. Reykjavík, Iceland

Adventure mode: ON. Head just outside the city and catch the lights over lava fields and glaciers. Better yet, rent a 4x4, hit the road, and make some stories.

Whether you’re actually chasing auroras or just want your outfit to look like you do, the Northern Lights Flannel is built for both. Cold weather? Bring it. Unplanned road trip? Say less.

Inspired by the night sky. Built for the bold.