{"title":"Shelby Co. Collection","description":"\u003cp\u003eInspired by the era and aesthetic popularized by the television series Peaky Blinders, the Shelby Co. Collection is a bold collaboration between Hales Speed Shop and Funky Brims, built for those who move with purpose and wear their authority.\u003c\/p\u003e\n\u003cp\u003eRooted in the grit, ambition, and discipline of 1920s Birmingham, this limited collection brings together rugged workwear and sharp visual statements designed to command respect. Every piece reflects a mindset forged through determination—where details matter, quality is non-negotiable, and style is worn with intent.\u003c\/p\u003e\n\u003cp\u003eThe Hales-exclusive lineup includes Men’s, Women’s, and Youth Flannels, crafted for durability and everyday wear, alongside a jet black Shelby Co. T-Shirt that delivers unapologetic attitude. The collection also features a high-profile flat bill snapback with hidden razor blade detailing and a Shelby Co. banner, designed to bring the same presence to your space that the apparel brings to your look.\u003c\/p\u003e\n\u003cp\u003eThis collection is available only through Hales Speed Shop and Funky Brims. No outside dealers. No restocks. Once it’s gone, it’s gone.\u003c\/p\u003e\n\u003cp\u003eWelcome to The Shelby Co.\u003cbr\u003eBuilt tough. Worn sharp.\u003c\/p\u003e","products":[{"product_id":"shelby-co-flannel","title":"Shelby Co. Flannel","description":"\u003cp\u003eBorn from the grit and ambition of 1920s Birmingham, this flannel channels the uncompromising style of a man who built an empire through sheer will. Every color tells a story—the authoritative navy of his custom tailored 3-piece suit, the clean lines of a crisp white dress shirt, the sharp bite of baby blue pinstripes, the darkness of a midnight black overcoat, and the dangerous edge of a newsboy cap with a razorblade's glint. Crafted from a durable poly\/spandex blend that keeps pace with your hustle, this flannel refuses to slow you down. Built tough enough for the grind while staying sharp enough to command respect, it's finished with our signature Hales pocket logo and gunmetal pearlized snaps. \u003cspan\u003eIt's the kind of piece that doesn't ask for attention; it demands it. Wear it like you've already made your move and have nothing left to prove\u003c\/span\u003e.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cstrong\u003e*This flann\u003c\/strong\u003e\u003cstrong\u003eel is LIMITED EDITION! Once they are sold out, they are gone forever!!! We will not restock\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlack, Navy and White Plaid Flannel\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e97% Polyester, 3% Spandex\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eHales Label Featured on Left Chest Pocket\u003c\/li\u003e\n\u003cli\u003eUtility Slot Featured on the Right Chest Pocket\u003c\/li\u003e\n\u003cli\u003eBlack Pearlized Snaps with Gun Black Trim on the Front Closure \u0026amp; Cuffs\u003c\/li\u003e\n\u003cli\u003eButton Down Hidden Collar Stays\u003c\/li\u003e\n\u003cli\u003eDouble Adjustable Snap Cuffs\u003c\/li\u003e\n\u003cli\u003eHangtag Doubles as Collectible Sticker\u003c\/li\u003e\n\u003cli\u003eDesigned to Wash \u0026amp; Dry\u003c\/li\u003e\n\u003cli\u003eWash Cold, Tumble Dry on Low\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/halesspeedshop.com\/pages\/size-guide\" title=\"HALES FLANNEL SIZE CHART\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Hale's Speed Shop","offers":[{"title":"Small","offer_id":43059613007931,"sku":"Shelby Co. Flannel-Small","price":59.95,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":43059613040699,"sku":"Shelby Co. Flannel-Medium","price":59.95,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":43059613073467,"sku":"Shelby Co. Flannel-Large","price":59.95,"currency_code":"USD","in_stock":false},{"title":"Large Tall","offer_id":43059613106235,"sku":"Shelby Co. Flannel-Large Tall","price":59.95,"currency_code":"USD","in_stock":false},{"title":"XLarge","offer_id":43059613139003,"sku":"Shelby Co. Flannel-XLarge","price":59.95,"currency_code":"USD","in_stock":false},{"title":"XLarge Tall","offer_id":43059613171771,"sku":"Shelby Co. Flannel-XLarge Tall","price":59.95,"currency_code":"USD","in_stock":false},{"title":"2XLarge","offer_id":43059613204539,"sku":"Shelby Co. Flannel-2XLarge","price":59.95,"currency_code":"USD","in_stock":false},{"title":"2XLarge Tall","offer_id":43059613237307,"sku":"Shelby Co. Flannel-2XLarge Tall","price":59.95,"currency_code":"USD","in_stock":false},{"title":"3XLarge","offer_id":43059613270075,"sku":"Shelby Co. Flannel-3XLarge","price":59.95,"currency_code":"USD","in_stock":false},{"title":"4XLarge","offer_id":43059613302843,"sku":"Shelby Co. Flannel-4XLarge","price":59.95,"currency_code":"USD","in_stock":false},{"title":"5XLarge","offer_id":43059613335611,"sku":"Shelby Co. Flannel-5XLarge","price":59.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0355\/1438\/4443\/files\/46A9074_1.jpg?v=1768430831"},{"product_id":"womens-shelby-co-flannel","title":"Women's Shelby Co. Flannel","description":"\u003cp\u003eDrawn from the steely determination of 1920s Birmingham's most formidable figures, this Women's Shelby Co. Flannel merges polished sophistication with an unmistakable edge. Navy authority, crisp whites, subtle baby blue pinstripes, and midnight depths—each hue carries the weight of calculated power. Built from a resilient poly\/spandex blend that keeps pace with your ambitions, this flannel refuses to compromise between durability and refinement. Signature Hales pocket logo and gunmetal pearlized snaps complete the look with understated confidence. It's the kind of garment that speaks for itself—bold, intentional, and unapologetically yours. Limited edition only. Once sold out, it's gone for good.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cstrong\u003e*This flann\u003c\/strong\u003e\u003cstrong\u003eel is LIMITED EDITION! Once they are sold out, they are gone forever!!! We will not restock\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlack, Navy and White Plaid Flannel\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e97% Polyester, 3% Spandex\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWomen's sizing features a 1.5\" drop tail\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBust Darts added for a feminine fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eHales Label Featured on Left Chest Pocket\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUtility Slot Featured on the Right Chest Pocket\u003c\/li\u003e\n\u003cli\u003eBlack Pearlized Snaps with Gun Black Trim on the Front Closure \u0026amp; Cuffs\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eButton Down Hidden Collar Stays\u003c\/li\u003e\n\u003cli\u003eDouble Adjustable Snap Cuffs\u003c\/li\u003e\n\u003cli\u003eHangtag Doubles as Collectible Sticker\u003c\/li\u003e\n\u003cli\u003eDesigned to Wash \u0026amp; Dry\u003c\/li\u003e\n\u003cli\u003eWash Cold, Tumble Dry on Low\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca rel=\"noopener noreferrer\" href=\"https:\/\/halesspeedshop.com\/pages\/size-guide\" title=\"HALES FLANNEL SIZE CHART\" target=\"_blank\"\u003e\u003cem\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Hale's Speed Shop","offers":[{"title":"Small","offer_id":43059718914107,"sku":"Women's Shelby Co. Flannel-Small","price":59.95,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":43059718946875,"sku":"Women's Shelby Co. Flannel-Medium","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":43059718979643,"sku":"Women's Shelby Co. Flannel-Large","price":59.95,"currency_code":"USD","in_stock":true},{"title":"XLarge","offer_id":43059719012411,"sku":"Women's Shelby Co. Flannel-XLarge","price":59.95,"currency_code":"USD","in_stock":true},{"title":"2XLarge","offer_id":43059719045179,"sku":"Women's Shelby Co. Flannel-2XLarge","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0355\/1438\/4443\/files\/46A9194.jpg?v=1768430920"},{"product_id":"youth-shelby-co-flannel","title":"Youth Shelby Co. Flannel","description":"\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eRooted in the relentless ambition of a 1920s Birmingham icon, this flannel embodies the style of someone who built something legendary through pure determination. The color palette tells its own story—commanding navy from his bespoke suit, clean white from his tailored dress shirt, vibrant baby blue pinstripes, and shadowy midnight black from his overcoat. Constructed from a tough poly\/spandex blend engineered to match your momentum, this flannel keeps pace without compromise. Durable enough for real action yet polished enough to turn heads, it's finished with our signature Hales pocket label and gunmetal pearlized snaps. This isn't a piece that asks for recognition—it demands it. Wear it like you've already claimed your victory and you're just getting warmed up.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cstrong\u003e*This flann\u003c\/strong\u003e\u003cstrong\u003eel is LIMITED EDITION! Once they are sold out, they are gone forever!!! We will not restock\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlack, Navy and White Plaid Flannel\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e97% Polyester, 3% Spandex\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eHales Label Featured on Left Chest Pocket\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUtility Slot Featured on the Right Chest Pocket\u003c\/li\u003e\n\u003cli\u003eBlack Pearlized Snaps with Gun Black Trim on the Front Closure \u0026amp; Cuffs\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eButton Down Hidden Collar Stays\u003c\/li\u003e\n\u003cli\u003eDouble Adjustable Snap Cuffs\u003c\/li\u003e\n\u003cli\u003eHangtag Doubles as Collectible Sticker\u003c\/li\u003e\n\u003cli\u003eDesigned to Wash \u0026amp; Dry\u003c\/li\u003e\n\u003cli\u003eWash Cold, Tumble Dry on Low\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca rel=\"noopener noreferrer\" href=\"https:\/\/halesspeedshop.com\/pages\/size-guide\" title=\"HALES FLANNEL SIZE CHART\" target=\"_blank\"\u003e\u003cem\u003e\u003cstrong\u003eSIZE GUIDE\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Hale's Speed Shop","offers":[{"title":"Youth Small","offer_id":43059874463803,"sku":"Youth Shelby Co. Flannel-Small","price":39.95,"currency_code":"USD","in_stock":true},{"title":"Youth Medium","offer_id":43059874496571,"sku":"Youth Shelby Co. Flannel-Medium","price":39.95,"currency_code":"USD","in_stock":true},{"title":"Youth Large","offer_id":43059874529339,"sku":"Youth Shelby Co. Flannel-Large","price":39.95,"currency_code":"USD","in_stock":true},{"title":"Youth XLarge","offer_id":43059875545147,"sku":"Youth Shelby Co. Flannel-XLarge","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0355\/1438\/4443\/files\/46A9008_1.jpg?v=1768431257"},{"product_id":"shelby-co-vinyl-garage-banner-36-x-29","title":"Shelby Co. Vinyl Garage Banner - 36\" X 29\"","description":"\u003cp\u003e\u003cspan\u003eThis Shelby Co. vinyl banner commands respect with its industrial 13oz construction, engineered to resist fading and weather the toughest conditions. Reinforced metal grommets and welded edges ensure rock-solid durability that stands the test of time. At 36\"x29\", the bold design captures the raw intensity of 1920s Birmingham—a statement piece that announces your allegiance without compromise. Built for those who refuse to blend in, this banner transforms any garage or man cave into a fortress of attitude. Hang it high and make your territory unmistakable, by order of The Peaky Blinders!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003e*This Banner is LIMITED EDITION! Once Sold Out These Will NOT Restock\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMeasurements: 36\" tall x 29\" wide\u003c\/li\u003e\n\u003cli\u003eVinyl Banner Featuring Our \"Shelby Co.\" Graphic\u003c\/li\u003e\n\u003cli\u003eFade-resistant Print on Durable 13oz Vinyl\u003c\/li\u003e\n\u003cli\u003eWelded Hem for Added Strength\u003c\/li\u003e\n\u003cli\u003eMetal Grommets for Hanging\u003c\/li\u003e\n\u003cli\u003eIndoor or Outdoor Use, for Garages, Man Caves, Rec Rooms, Etc.\u003c\/li\u003e\n\u003cli\u003eMade in the USA\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hale's Speed Shop","offers":[{"title":"Default Title","offer_id":43059914801211,"sku":"Shelby Co. Vinyl Banner","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0355\/1438\/4443\/files\/ShelbyCo.VinylBanner.jpg?v=1768431494"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0355\/1438\/4443\/collections\/46A9560_bbf1acbf-60b7-4340-be62-b2cb1337182c.jpg?v=1768510716","url":"https:\/\/www.halesspeedshop.com\/collections\/shelby-co-collection.oembed","provider":"Hales Speed Shop","version":"1.0","type":"link"}